About Me
Hi 👋 I'm Henric — a designer who believes good design tells good stories.
Design isn’t just about looks — it’s about meaning. I craft experiences that resonate by uncovering the narrative behind every project and translating it into visual and functional clarity.
My journey
From print to pixels. I started my career in packaging and print, learning the craft of turning concepts into tangible products. Over the years I’ve expanded into branding, marketing and digital design – working with clients ranging from independent authors to esports organisations.
In my current role at Tepro Machine & Pac System AB, I’m the sole marketer and graphic producer, creating all visual assets and leading the planning and design of our new website.
What I do
Today my focus is on UI/UX design. I’ve completed the Google UX Design Certificate and have studied front‑end development, security and accessibility. I recently undertook a self‑initiated case study redesigning match reporting for volunteer staff – researching, prototyping and testing a 72‑screen mobile solution. I also challenged myself to a 100‑day Daily UI series to strengthen my interface design skills.
Branding
From logos to full identity systems, I create brands with depth and consistency that reflect your story and values.
UX & UI Design
I design intuitive and human-centered digital experiences, guided by real user needs and tested with purpose.
Front-End
I write clean, accessible front-end code and collaborate smoothly with developers to bridge the gap between design and implementation.
How I work
I believe good design starts with empathy and ends with clarity. I enjoy asking questions and challenging assumptions to ensure the work truly serves its users.
01
Discover Needs
Every project starts with listening. I get to know the users, their goals, and their challenges to understand the bigger picture.
02
Define Goals
When you understand the user, setting the goals for your project that addresses their needs is paramount for the success of your project. This is the scope on our rifle.
03
Ideate
Once you've tuned your scope, it's time to collaborate with your team to create multiple solutions to multiple problems. The act of recreating, reiterating on ideas is what moves you past the safe cards, into creative solutions, and maybe beyond that to your wild cards.
04
Prototype & Testing
Any solution that isn't tested is like throwing a dart blindfolded at a target you don't know is there. Creating realistic and intuitive prototypes, and testing it with your key users is the most important step of any UX cycle.
05
Iterate & Polish
Iterating on your product design from the insights gathered from your testing phase is the most fun part of the process, you get to work directly with improving the users experience on your specific product.
Outside the studio